Suzanne is lured into a seductive virtual dream – guided by flashing buttons and a calming voice assistant promising relief from insomnia. Unbeknownst to her, she is part of a behavioral experiment designed to manipulate her actions through algorithmic control.
The film rejects traditional narrative in favor of a fragmented, immersive loop that mirrors the disorienting logic of digital platforms – addictive, cyclical, and subtly coercive.
Social networks now shape a global economy in which attention is the most valuable resource. What appears to be free access conceals a deeper cost: constant surveillance and behavioral conditioning by tech corporations using Attention Engineering – a system that combines persuasive design, gamification, and AI, grounded in psychology.
Rabbit Hole 4.0 explores the loss of personal agency in a world where algorithms anticipate needs before we are aware of them. It reflects on the illusion of choice, the commodification of behavior, and the quiet erosion of self-determination in an era of total digital recall.
At its core, the film poses a simple but urgent question: in a world shaped by invisible influences, do we still have control over ourselves?
