It sounds like the short form of mother, but this is Google’s new AI Multitask Unified Model – “MUM” for short – which has been consistently learning since 2021 what the intentions are behind our questions, no matter what language we speak. This enables it to answer even faster and more precisely. MUM knows what we want. We can ask her anything.

An organic something, similar to an eye, scans the surroundings like a surveillance camera. It is MUM. A surveillance monitor is reflected in her “eye”. It is footage of me and with me as a mother who accompanies her children with the camera – or better: monitors them? Are we similar?

With every search query, MUM learns to understand us better. Will she soon know more about us than we know about ourselves? What is she? Mother or monster?

“Secretly, we are all just looking for a higher authority.
Someone to tell us what the hell to do.”

Süddeutsche Zeitung, Update für die Übermutter vom 29.8.2021